Devil in the Woods is a collective of hard working individuals with honest intentions and 24/7 dedication to the artists we represent.
With over 40 years of collective experience on staff, we help our artists navigate their careers in order to achieve success in the ever changing world of music.
We specialize in a 360 career management and communication, the release of sound recordings, the production of merchandise, and the coordination of live events.
Career opportunities, the ones that never knock”
– The Clash –
Who we are
Mike Cloward:
Owner/CEO
With over 30 years experience in the independent music industry, Mike has undying passion for music of all genres. Other interests include: vintage drum kits, record stores, international travel and casual conversations.
Carla Sariñana:
Label Manager
As a musician, Carla Sariñana combines her passion for music and the industry with over 15 years of experience in the independent music scene in Mexico. Carla, is a bass player, an Aquarius, with a Moon Leo and Virgo Rising, making her a great leader for our DIW.
Patricio González:
Label Coordinator
With a varied career as a musician and within the music industry which has encompassed musicology, radio, labels, festival production, concert promotion, booking, touring, playing in bands and creating big riffs, Patricio now devotes himself to finding hits, hits & more hits.
Israel Martínez:
Senior Art Director
As a graphic and web designer, he has worked with clients such as FICUNAM, The New York Times, DAMSKY, Conecta México, FCT Oaxaca, Básico, MOXIE Condesa, Salón Malafama, Union Brokers Centro Cultural El Amate, El Zombie, El Twanguero, and many more.
As an illustrator, he has worked for the Black Wind Festival, CAPO, URSS Bajo el Árbol, Matorralman, the documentary maker Gustavo Gamou, GIFF Guanajuato, among others.
He is bassist and co-founder of Sonido Gallo Negro (2010), Twin Tones (2002) and Espectroplasma (2001) with whom he has played in approximately 20 countries and all around Mexico.
Luz Carrasco:
Content Creator
As a music journalist, Luz Carrasco shares her passion for music through +100 interviews with national and international artists. Her alter ego @helveticrack, is the music dealer who always reveals the best secrets of the emerging scene through Instagram and TikTok. In her spare time, she explores the covers of your favorite albums in detail and turns them into wallpaper.
Moni Saldaña:
Label Advocate
With 15 years of experience in the music industry, Moni has developed from different areas behind (and around) the stage: directing the NRMAL music festival in Mexico, producing national and international shows and events, developing strategies and marketing campaigns for cultural projects, conducting a radio show, promoting initiatives in favor of equity and inclusion, among others – always focused on sharing new and emerging projects with new audiences and connecting through music.